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Introductory Certificate in Marketing

The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you’re in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks. This CIM qualification is delivered through e-Learning over 4 months, assessed by one written assignment and one exam. The e-learning units comprise of high quality learning tutorials and videos from world leading marketing experts, see below to view some free tutorials. MMC learning is the CIM Accredited Study Centre for working professionals providing cutting edge learning content with flexible ways to learn supported by a dedicated, experienced team of tutors and eCourse support staff. Now serving learners from small to large companies in over 50 countries!

Why Study this Course?

By the end of this qualification you should:

Understand the function of marketing and its role in an organisation know about the four Ps (product, price, place and promotion) and how to apply the marketing mix
Understand more about customers and managing customer relationships.
Be able to communicate to both internal and external customers using a variety of different means

The benefits of gaining the CIM Introductory Certificate in Marketing are:

Opening doors that before seemed impossible.
Take your first steps on the pathway to a successful career in marketing.
Add value to your job by understanding the basic marketing tools.
With this CIM course, gain a recognised marketing qualificationo Maximise on your professional development: while working with the distance learning marketing course.

Professional Certificate in Marketing

Overview

This CIM Professional Certificate in Marketing qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility. This CIM qualification is delivered through e-Learning over 12 months, assessed by 2 written assignments and 2 exams. The e-learning units comprise of high quality learning tutorials and videos from world leading marketing experts, see below to view some free tutorials. MMC learning is the CIM Accredited Study Centre for working professionals providing cutting edge learning content with flexible ways to learn supported by a dedicated, experienced team of tutors and eCourse support staff. Now serving learners from small to large companies in over 50 countries!

Why Study this Course?

By the end of this qualification you should:

Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
Know the many different ways of understanding and communicating with customers, and the function these methods serve
Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison
Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets

Professional Diploma in Marketing

Overview

The Professional Diploma in Marketing is for marketers with operational responsibility and an eye on management. You'll learn how to plan, implement and measure marketing activities at the operational level, and understand the impact of marketing decisions on other functions within the business. This marketing diploma qualification really helps with the 'how to' aspects of marketing planning, enabling you to develop as the 'marketing professional'. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development. This CIM marketing diploma qualification is delivered through online video distance/e-Learning over 12 months, assessed by 3 written assignments and 1 case study based examination. The e-learning units comprise of high quality learning tutorials and videos from world leading marketing experts. You can study anywhere and at your own pace. MMC learning is the CIM Accredited Study Centre for working professionals providing cutting edge learning content with flexible ways to learn supported by a dedicated, experienced team of tutors and eCourse support staff. Now serving learners from small to large companies in over 50 countries!

Why Study this Course?

Studying and gaining this CIM Professional Diploma in Marketing qualification will

Help you progress your career to the next level
Differentiate you from others in the market place
Significantly improve your marketing knowledge and skills
Aid you in the process of getting a better marketing position
Give you a globally and industry recognised qualification
Allow you to become part of the world's largest marketing organisation

Presenters & Tutors

Andrew Sherratt

Andrew is one of the most experienced CIM tutors in the world. He is lead author on Managing Marketing Workbooks for BPP, a Senior Examiner on the Professional Diploma in Marketing, previous Chairman of the Chartered Institute of Marketing North East and has delivered marketing lectures for companies and universities/college in the UK.

David Alexander

A CIM qualified marketer, who has worked for a diverse range of industries, combining tactical and strategic planning, with in-depth advertising, creative and business skills. Expert level in delivering marketing qualifications to hundreds of business professionals in the UK and Europe.

Cynthia Haworth

Over 15 years experience as a lead tutor on CIM/CAM marketing qualifications. Cynthia has a very unique approach to marketing and business, coaching and inspiring individuals to build a solid foundation to be successful both on a career and business level.

Jon Twomey

Jon is an experienced Commercial Marketing Trainer, Qualified Teacher, Examiner & Dissertation Supervisor with a broad range of training & teaching experience including focusing on the design & delivery of Marketing Excellence Training, Leadership and Business Management modules, specialising in developing, delivering and supporting on and off-line Digital Planning courses.

Graham Webb

Graham possesses some twenty years of experience of teaching marketing, much of that to Chartered Institute of Marketing students from Certificate to Post Graduate levels. Graham's background includes; senior management appointments in the BBC in London, European Product Manager in the IT Sector for five countries, and Group Marketing and Sales Director for an IT company based in Leeds. He is a Principal Examiner for the Institute of Sales and Marketing Management, and Chief Examiner for Marketing and Marketing Management for the University of Wales/NCC Education, for their International Business Diploma and Advanced International Diploma and for the marketing modules on the BSc (Hon's) in Business & Administration programme.

Marie Page

A senior digital marketer with significant experience of a wide range of contemporary marketing approaches including social media (Facebook, Twitter, blogging), e-newsletters, email marketing, online PR, e-commerce, analytics and SEO

Mike Berry

Mike is a Senior Examiner at the Chartered Institute of Marketing, Course Director at the Institute of Direct Marketing and his experience includes Procter & Gamble, Wunderman and Draftfcb (Interpublic) working with many of the world's biggest brands in Digital, Direct and Integrated Marketing.

Stephen Humphrey

Stephen is a Visiting Examiner & Moderator for University of London, Visiting Lecturer at University of Grenoble and London College of Accountancy. He has been a lead tutor and Director on many marketing qualification programmes helping shape best practice in marketing training delivery.

David Shreeve

Associate Lecturer at Glasgow Caledonian University, Strathclyde University, Open University and INTO Scotland. Very experienced lecturer and tutor in UK and overseas markets.

Bonus Digital Marketing Online Lessons

Dave Chaffey

Author of five successful business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence and Total E-mail Marketing. Dave's books have been translated into Chinese, Dutch, Germany, Serbo-Croat and Italian.

About Us

MMC Learning (MMCL) is a digitally driven company; a spin-off company from a UK university leading the way in providing knowledge, qualifications, e-learning development and Digital Marketing Services with clients/partners in over 50 countries. The professional qualifications are designed to give working professionals an influential learning experience, flexible study backed up by official recognition and status with accreditation from the Chartered Institute of Marketing, CAM Foundation and the Chartered Management Institute providing MMCL has become a leader in providing Digital Marketing qualifications through a rich media e-learning experience featuring leading authors, trainers, senior lecturers and industry leaders from Google, Facebook, Linkedin, Microsoft, Cisco, Ebay and more. [jigsaw_piece id=521]