Contrary to how many salespeople feel, upselling is not a bad word. It's simply a matter of changing our perspective. Upselling is a way to provide broader solutions, add value to client relationships, and build loyalty.
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Andrew is one of the most experienced CIM tutors in the world. He is lead author on Managing Marketing Workbooks for BPP,
a Senior Examiner on the Professional Diploma in Marketing, previous Chairman of the Chartered Institute of Marketing North East and has delivered marketing lectures for companies and universities/college in the UK.
A CIM […]