Digital Marketing Essentials Award

Awarded by the World's Largest Organisation for Professional Marketers

You can study the Digital Marketing Essentials Unit from the Diploma in Digital Marketing as a standalone course which is accredited as an Award, with the option to upgrade at a later stage.

This course aims to provide you with the skills and knowledge necessary in planning digital marketing campaigns within organisations. The course has three sections - campaign tools, their application, and monitoring digital marketing. More specifically, the unit covers Search Engine Optimisation (SEO), Pay-per-click (PPC), new and emerging advertising media, email marketing, viral marketing, online PR, affiliate marketing and social media, digital metrics in the form of Voice of the Customer (VOC), A/B Tests and Usability studies, legislation, regulations and codes of practice.

On successful completion of this course you will be able to:

• Explain the importance of digital campaign tools, planning, implementing and monitoring digital marketing
• Explain the role of the essential elements of digital campaigns and describe the links between each technique
• Explain how each tool of the digital communications mix can be coordinated effectively
• Evaluate a current digital communications campaign
• Recommend improvements to a specified digital communications campaign
• Explain how the digital communications mix can be measured and monitored effectively

This course is assessed by written assignment.