New Digital Marketing Qualifications

Awarded by the World's Largest Organisation for Professional Marketers

We are living in the digital era and there has never been a better time to be informed. The new Diploma in Digital Marketing, Digital Marketing Essentials Award, and Digital Marketing Planning Award from the CAM Foundation, awarded by The Chartered Institute of Marketing, will give you specialist knowledge to understand and manage this area with confidence.

Whether you want to take a step towards a new career, increase your scope and experience or whether you want to understand the buzz words and know how to turn them into marketing strategies, the bottom line is you need to be informed about digital marketing and its tools.

Gaining an understanding of what digital marketing is and how to handle successful digital media campaigns will bring recognition and rewards to you and your company.

1. Diploma in Digital Marketing

This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

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2. Digital Marketing Essentials Award

This course aims to provide you with the skills and knowledge necessary in planning digital marketing campaigns within organisations. The course has three sections - campaign tools, their application, and monitoring digital marketing.

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3. Digital Marketing Planning Award (previously e-Marketing Award)

This course gives you a great all-round grounding in the digital medium, covering the creation of digital marketing plans, along with how to use the web more effectively as a research tool and sales channel.

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4. Diploma in Managing Digital Media

Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands.

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