Digital Marketing Qualifications

Evolve
For marketers, communication professionals and business owners who want evolve their current marketing knowledge into Digital.

Diploma in Digital Marketing
Diploma in Digital Marketing
cim-logo-2013-2014-145x66The Diploma in Digital Marketing gives you the core knowledge and skills on what digital marketing is about, the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media.

Duration: 6 to 12 months

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Enhance
For marketers who want to enhance their specialist digital knowledge and skills.

Diploma in Digital Marketing (Metrics and Analytics)
Diploma in Digital Marketing (Metrics and Analytics)
cim-logo-2013-2014-145x66This qualification gives you essential knowledge, the buzz words and the techniques to gain insight into digital metrics and analytics. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the jargon: CAWI, netnography, tagging, logfiles, sentiment, bounce rates, MROCs and DORCs.

Duration: 6 to 12 months

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Diploma in Digital Marketing (Media and Branding)
Diploma in Digital Marketing (Media and Branding)
cim-logo-2013-2014-145x66The buzz words and the techniques to build brands both offline and online. Find out more about offline and online branding. Ensure you understand conversation banners, consumer psychology and models of communication. Discover how official web sites, adverts and promotional activities can complement consumer generated media to build an organisation’s assets.

Duration: 6 to 12 months

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Expert
For experienced marketers, senior managers and directors who want to lead and become an authority in their specialist area.

Postgraduate Certificate in Digital Communications
Postgraduate Certificate in Digital Communications
mmu logoEnabling you to build an integrated communications plan which effectively exploits the opportunities arising from new and emerging digital technologies and channels. Examine the alignment of digital operations with the vision of the business and how this creates new approaches to management and organisation.

Duration: 1 year

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Postgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital Marketing
mmu logoThis qualification combines the Postgraduate Certificate in Digital Communications + two powerful units on Customer Lifecycle; Content Strategy for Customer Engagement and Performance and Growth Management.

Duration: 2 years

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MSc in Digital Marketing
MSc in Digital Marketing
mmu logoA part-time course delivered through a combination of face-to-face training and tutorial sessions, directed study supported via an online learning and environment, self-study and personal assignments. Graduates will be well equipped to take on or strengthen a strategic leadership position as well as being recognised as an authority in their specialist area. Accredited and academically supported by Manchester Metropolitan University, the MSc is strengthened by the university’s established reputation for excellence in digital education, strong links with industry, and a unique teaching faculty firmly rooted in commercial practice and thought leadership.

Duration: 2 years + dissertation

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