Introductory Certificate in Marketing

What are the topics covered on these qualifications?

For those undertaking junior marketing, secretarial, administrative roles and jobs with some marketing responsibility.

  • Unit 1 – What is Marketing?
  • Unit 2 – Understanding Customer Relationships

How long does it take to complete & how will I be assessed?



The course can take from 6 to 12 months depending on how much time you dedicate to studying each week. There is some flexibility built into your schedule so you can work around urgent work priorities, holidays and important family events.


Introductory Certificate in Marketing

Both units will have their own assessment and be as follows:

  • Unit 1: What is Marketing? – 1 hour online test.
  • Unit 2: Understanding Customer Relationships – Assignment.

How is the course delivered?

  1. Video lessons with Marketing tutors and lecturers
  2. Knowledge bank of in-depth ebooks covering a wide range of topics
  3. Access Digital Marketing templates to help you with your day to day job
  4. Watch video seminars with Industry leaders from Google, Facebook, Microsoft and more
  5. Live webinars and video tutorials with practical insights into implementing digital campaigns
  6. Playback recorded sessions with experienced tutors giving you essential help & guidance with your assessments

Where is this qualification going to take me if I study with MMC Learning?


A powerful accreditation under your belt

MMC is a leading distance learning centre for the Chartered Institute of Marketing (CIM) which means you will get an official recognised CIM certificate which provides market and employer credibility.

Join lots of professional who have already jumped forward

Lots of marketing professionals, managers and directors have been able to take their learning/qualification to progress into new roles, gain new contracts and re-look how existing business can be done better through Marketing and Digital eyes.

Taking you much further

At MMC Learning, we have gone much further than providing you with a qualification – we are bringing 10 times more learning content and insights from UK experts and industry leaders to give you the weapons of influence you need to make a real impact in your sector.

What is the cost?

There are three parts to the cost of this qualification:

  1. Access to online video e-learning lessons, resources, live webinars and tutor support (from £987*).
  2. Membership and Assessment fees payable to the Chartered Institute of Marketing.
  3. Course text books available to purchase from the CIM Book shop.

*There are special monthly payment options to help individuals who are funding this course out of their own pocket.

Request Information & Try E-Learning

Complete the form below to:

  • download a more detailed version of the syllabus
  • see an example course calendar
  • try some e-learning video lessons for free
  • find out more about the career & networking benefits through CIM
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