CIM Professional Award in e-Marketing

Course Content for e-Marketing Award

p>There are 8 main modules on this course which are further broken down into byte size e-learning tutorial with audio. You can easily do these at your own pace and play/repeat as many times as you like.

Module 1: Introduction to e-Marketing (Week 1)
Introduces you to this exciting subject area with details of a five step model to focus you on the benefits of e-Marketing - Grow Sales, Add Value, Get Closer to Customers, Build Brand and Save Costs.
Module 2: e-Driven Change & e-Models (Week 2)
The business world is changing faster than ever before. Old approaches and business models are proving to be insufficient to the task, and are being replaced by a host of new models. This module examines a number of these - Value Chain, Production, e-Procurement, Distribution, Communication, Customer Buying, Information and Loyalty.
Module 3: The e-Marketing Mix (Week 3)
This will take you through the marketing mix elements and help you apply them to the online world - product, price, place, promotion, people, processes, physical evidence.
Module 4: Understanding e-Customers (Week 4 & 5)
This module examines online customers and identifies how they differ to offline customers. It discusses the issues and concerns they have, as well as the motivators for going online. Finally, it explores ways in which customers go through the online buying process.
Module 5: e-Customer Relationship Management (Week 6)
Existing customers are, on average, five times more profitable than new customers, which makes Customer Relationship Management a vitally important area to consider. This module shows how to avoid the classic errors and examines how CRM can be integrated with the online world - Database Management, Profiling, Personalisation, Relationship Marketing, Incoming e-Mails and Control Issues.
Module 6: e-Marketing Tools - Website (Week 7)
This is will give you a detailed insight into the most powerful e-Marketing Tool covering Value Proposition, Customer Orientation, Aesthetics, Page Design, Copyrighting, Navigation and Usability.
Module 7: e-Marketing Tools - Communication (Week 8 & 9)
Always on, everywhere, and easy to use - is this the future of the internet? The online world has already moved beyond previous hardware devices as well as new creative ways to target your audience directly - Viral Marketing, Search Marketing, Search Engine Optimisation, Paid Search, Affiliate Marketing, e-Mail Marketing, Blogging, Hardware Devices, Internet Advertising and Interactive TV.
Module 8: e-Marketing Plan (Week 10)
Marketing Planning is a vital process - even more so in the fast-moving world of e-Business. This module takes you through a step by step simple and easy to remember planning model and looks at how its principles can be applied online.