Introductory Marketing Course, distance learning, CIM Introductory Certificate in Marketing
Introductory Marketing Course distance learning

CIM Introductory Certificate in Marketing

Course Content

There are two units covered in this Introductory Marketing course delivered through distance e-learning and accredited by the Chartered Institute of Marketing:

What is Marketing?

  • Section 1 – Understanding the role and function of marketing
  • Section 2 – Understanding the marketing environment
  • Section 3 – The marketing mix
  • Section 4 – How marketing is applied in different organisational contexts

Understanding Customer Relationships

  • Section 1 – Understanding customers
  • Section 2 – Building and maintaining effective internal and external customer relationships
  • Section 3 – Communicating with internal and external customers
  • Section 4 – Providing customer service for internal and external customers

Marketing Course
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Downloads

distance learning Prospectus
CIM Prospectus PDF