CIM Introductory Certificate in Marketing
Course Content
There are two units covered in this Introductory Marketing course delivered through distance e-learning and accredited by the Chartered Institute of Marketing:
What is Marketing?
- Section 1 – Understanding the role and function of marketing
- Section 2 – Understanding the marketing environment
- Section 3 – The marketing mix
- Section 4 – How marketing is applied in different organisational contexts
Understanding Customer Relationships
- Section 1 – Understanding customers
- Section 2 – Building and maintaining effective internal and external customer relationships
- Section 3 – Communicating with internal and external customers
- Section 4 – Providing customer service for internal and external customers
Contact Us
Introductory Certificate in Marketing
